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Wendy’s betrays spicy nugget lovers everywhere and will introduce surge pricing

Sir, this is a Wendy’s.

Imagine waiting in line at your local Wendy’s drive-thru during the lunch rush, only to pull up to the menu board and realize that the spicy chicken nuggets you’ve been craving all day will cost you a dollar extra. During an earnings call earlier this month, Wendy’s CEO Kirk Tanner said the fast food chain plans on investing $20 million to roll out digital menu boards to US-based restaurants by the end of 2025. It could be as simple as “It’s 11pm and I know you’re just here for a Frosty before bed” or “We noticed a lot of people cut the lettuce on the spicy chicken sandwich — would you like that, too?” Either way, it will likely appear alongside surge pricing and an AI chatbot that gets it right 86 percent of the time.

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