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Wendy’s new ‘dynamic pricing’ system won't raise prices at peak times, spokesperson says

The company is clarifying that there are “no plans” to raise prices at high-demand times.

Wendy’s is clarifying what the company's CEO meant in a recent call with analysts when he said the fast-food chain plans to roll out “dynamic pricing.” Tanner said the new rollouts will “play a key role on our restaurant team, enabling the crew to focus on what matters: preparing fresh high-quality Wendy’s favorites and building customer relationships to bring them back time and again.” “Experts say more businesses are tracking consumer spending habits to determine when and even what to charge more for,” Brock said, adding that to avoid dynamic pricing check online for promo codes, discounts, loyalty programs and more.

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