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Wendy’s says ‘dynamic’ pricing won’t tack surge pricing onto your nuggets

Biggie Bag pricing will be closely watched in 2025.

In terms of comparisons to Uber surge pricing, Wendy’s claims this isn’t the case and that media reports “misconstrued” the chain’s intent. Earlier this month we issued our fourth quarter and full year 2023 earnings results and included an update on investments we are making in our digital business. “I will not stand idly by as Wendy’s uses an unfair leverage to treat their menu items like the stock market at the expense of everyday New Yorkers.”

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