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What Do You Think of Mozilla's New Branding?
As a "global crew of activists, technologists and builders," Mozilla open-sourced Firefox more than 25 years ago, notes a new blog post — and their president says Mozilla's mission is the same today: "build and support technology in the public interest, and spark more innovation, more competi...
Mozilla points out that this is not just a rebranding, but something that will lay the foundation for the next 25 years, helping them promote the ideals of privacy and open source. Mozilla teamed up with the design agency used by major brands like Uber and Burger King, for a strategy they say will "embody our role as a leader in digital rights and innovation, putting people over profits through privacy-preserving products, open-source developer tools, and community-building efforts..." We back people and projects that move technology, the internet and AI in the right direction. In a time of privacy breaches, AI challenges and misinformation, this transformation is all about rallying people to take back control of their time, individual expression, privacy, community and sense of wonder... [T]he new brand empowers people to speak up, come together and build a happier, healthier internet — one where we can all shape how our lives, online and off, unfold...
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