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What Even Is Instagram Now? | Long after shifting your feed away from friends and toward influencers Instagram is adding new features intended to make the app more personal. The turnabout exposes the platform’s identity crisis


Long after shifting your feed away from friends and toward influencers, Instagram is adding new features intended to make the app more personal. The turnabout exposes the platform’s identity crisis.

Looking at the map feature on my personal account, I can see the exact location of some random guy I met at a San Francisco party forever ago and never spoke to again. My Instagram feed has long been chock-full of professional influencers hawking the latest fast-fashion trends, home cooks sharing their high-protein recipes, and random comedians doing stand-up bits. This new version of Instagram reminds me of a meme about the “landlord special.” Where, rather than fixing the actual issues in a rental unit, everything just gets slapped with another layer of spackle and white paint over and over again—until it's unrecognizable and the hidden wood is likely rotted.

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