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What game companies can learn from AI analysis of 1.5M gamer conversations | Creativ Company
Creativ Company is emerging today as a new kind of market intelligence company. It uses AI to do do sentiment analysis.
I spoke with Creativ CEO Wes Morton, CTO Joe Lai and COIO (chief operating and information officer) Vibhu Bhan about the results. In one example, Creativ found that fans were not happy when actor Henry Cavill was fired from the lead role of Geralt in The Witcher television show on Netflix. This was the widest trend in the dataset, with consumers perceiving Activision Blizzard, Ubisoft, EA, Amazon, NetEase, Evolution Gaming and Roblox as particularly bad offenders of poor monetization practices.
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