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What Game of Thrones did to the media
“It becomes a snake eating its own tail. It really does homogenize media.”
Despite my protests — about the show’s lazy concept, my forced involvement, the entire emphasis on Facebook streaming, a thing everyone seemed to agree was stupid but unable to opt out of — I actually had a good time doing the Game of Thrones series. Nearly every other major media company was chasing the same high in various forms: Canada’s National Post tried to get its reporters to eat as many slices of cheese as possible; TechCrunch broadcast their annual $2,995-a-ticket conference; ABC News aired pre- and post-presidential debate analysis. When I was at Condé Nast, I’d accidentally been given companywide permissions to the metrics dashboard, and I witnessed Joanna Robinson’s Game of Thrones coverage at Vanity Fair climb the charts every Sunday evening after new episodes aired.
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