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What gaming can learn from the past | Laura Naviaux Sturr interview
Will the game industry find its way home? Can we look to the past and find lessons? Laura Naviaux Sturr, general manager of operations at Amazon Games, gave a talk at the Dice Summit 2025 event on what she has learned over time from different cycles of the game industry and how those learnings can […]
Laura Naviaux Sturr is general manager of operations at Amazon Games.At Sony, she said the team invented the first incarnation of early access packs, which debuted in EverQuest II in 2004. At Sony, the company pioneered the battle royale genre with the genius of Brendan Greene, along with the construct of what an invitational meant, and with influencers competing in tournaments in real life as well as online. Going back to reciprocity and things scaling in proportion together, it’s antithetical to think–yes, it might be good for platform holders to extend the life cycle for all of the reasons you stated,” Naviaux Sturr said.
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