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What Google Chrome's incognito mode really does (and doesn't do) for you
Don't be fooled. You're not actually incognito when using incognito mode.
At the end of 2023, Google reached a $5 million settlement and, as a result, the company is now preparing to issue a new "warning" that helps better inform users of what to expect from data collection. Ultimately, it spares you from clearing your browsing history, cache, and cookies yourself, which some may find convenient, especially when doing a quick search for a surprise such as a birthday present or date night on a shared device. If you aim to keep your browsing activity secure from website tracking and data collection, then you should not rely on Google Chrome incognito mode.
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