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What Google's antitrust loss means for you and the future of search

Google's spot as the top search dog is under threat from the courts and AI-driven rivals. But let's not forget how US vs Microsoft played out

Nicolas Economou/NurPhoto via Getty ImagesIn a landmark decision, Judge Amit Mehta of the US District Court ruled Google violated the Sherman Antitrust Act by stifling competition and arranging exclusive and restrictive contracts with other companies. Back in the late 1970s and early 1980s, my first business -- Researchers at Large -- was based on my ability to master the primitive search engines of the day, such as NASA RECON, DIALOG, and OCLC. Chris Rodgers, CEO of the SEO firm CSP, told me, "Yesterday's ruling could help Open AI down the line if Google's appeals are unsuccessful.

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