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What Google's U-Turn on Third-Party Cookies Means for Chrome Privacy
Earlier this year, Google ditched its plans to abolish support for third-party cookies in its Chrome browser. While privacy advocates called foul, the implications for users is not so clear cut.
The mobile advertising industry has boomed over recent years, even with Apple’s ATT in place, says Jake Moore, global cybersecurity adviser at security outfit ESET. Sources familiar with the matter confirmed Google’s current plan would be a prominent global prompt, meaning users would not be asked to make choices on a site-by-site basis. But Google argues that it has received feedback from “a wide variety of stakeholders,” including regulators such as the UK’s Competition and Markets Authority, publishers, web developers and standards groups, civil society, and participants in the advertising industry.
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