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What Hamster Kombat is teaching us about game marketing | The DeanBeat
Marketing is changing, thanks to Hamster Kombat, a tapping mini-game on Telegram that has been downloaded more than 300 million times.
In an interview with GamesBeat, she said that Web3 tap-and-earn games like Hamster Kombat are the unexpected inspiration for marketing professionals, and she believes every business can learn from their success, as well as how to leverage it for translating hype into revenue. Users can tap the hamster avatar to generate in-game coins, but the main gameplay mechanic involves purchasing exchange upgrades to increase the hourly profit. You can earn coins by referring friends to play the game on Telegram or by finishing harder in-game tasks like solving a daily Morse code cipher.
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