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What happened to Artifact?
Last week, Artifact, a buzzy news app from Instagram's co-founders, announced it was shutting down after failing to gain critical mass. The news came as a
In a company blog post, Instagram and Artifact co-founder Kevin Systrom had explained that the decision to shut down the app came about because they realized the market opportunity wasn’t large enough to warrant continued investment. Posts on the app — generally news articles and links to other interesting finds from around the web — offered social features, allowing users to like and comment. That indicates that the name recognition of Artifact’s famous founders — Kevin Systrom and Mike Krieger, who created Instagram — may not have had as much draw outside the tech scene within their home market here in the U.S.
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