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What Happened to People Magazine?
How the Most Important Celebrity Magazine of the Last 50 Years Started Endorsing "The Best Air Purifiers of 2024"
1990s era About.com was a mix of AskJeeves, Wikipedia, and Encarta, and years before what we understand as anything close to “search engine optimization,” people understood its value: the publishing conglomerate Primedia paid $690 for it in 2000 at the peak of the dot-com bubble before selling it off to the New York Times Media Company in 2005 for $490 million. Its sections were given titles like “Sequels,” “Winners,” and “Happy.” When People’ s editors declared that the magazine “embodied an editorial idea whose moment had come,” they were speaking to broad disillusionment with political life in the late ‘60s and early ‘70s and its dominance of the media landscape. Twitter is a sad shell of its former self; Facebook is just groups; Instagram is lifestyle content; TikTok is storytime; network television is on life support; cable news’s doomsday clock is ticking; the podcast industry has imploded.
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