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What Happens When You Pay People Not to Use Google Search?

"A group of researchers says it has identified a hidden reason we use Google for nearly all web searches," reports the Washington Post. "We've never given other options a real shot." Their research experiment suggests that Google is overwhelmingly popular partly because we believe it's the best, wh...

But it also points out that more importantly: the research caught the attention of some government officials: Colorado Attorney General Phil Weiser (D), who is leading the group of states that sued Google alongside the Justice Department, said the research helped inspire a demand by the states to fix Google's search monopoly. They asked a judge to require Google to bankroll a consumer information campaign about web search alternatives, including "short-term incentive payments." And in the meantime, the reporter writes, "I encourage you to join me in a two-week (unpaid) experiment mirroring the research: Change your standard search engine to something other than Google and see whether you like it.

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