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What Have the Bots Learned about Us?
The emergence of generative AI has opened new possibilities for the mass creation and dissemination of misinformation. Are the major social media platforms ready? We talked to Prof. Tauhid Zaman, who studies how bots manipulate opinion on social networks.
Adding another layer to the complexity—or sophistication, depending on perspective—is AI’s capability to autonomously generate these accounts, complete with convincing profile pictures, biographies, and other details that maximize their appeal and persuasive potential. This level of targeted persuasion, powered by AI’s content creation and analytical capabilities, represents a paradigm shift in how digital campaigns are conducted. The current state underscores a critical phase in this ongoing battle, where the sophistication of content generation has surged ahead, necessitating significant advancements in detection capabilities to maintain parity.
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