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What is Apple’s generative AI strategy?
All signs indicate that Apple is creating the grounds for a platform shift that will enable it to become a major player in on-device generative AI.
But it has the strongest vertical integration in the tech industry with full control over its entire stack, from the operating system to the development tools and down to the processors running in every Apple device. Request an invite In January, Apple released a paper titled “ LLM in a flash,” which describes a technique for running LLMs on memory-constrained devices such as smartphones and laptops. Before “LLM in a flash,” Apple had released other papers that showed how the architecture of LLMs could be tweaked to reduce “inference computation up to three times… with minimal performance trade-offs.”
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