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What is Bluesky? Everything to know about the X competitor


Bluesky is the latest app users are flocking to in an effort to replace X. We answer all your questions about the social network.

For new users, Bluesky introduced a “Starter Pack” feature, which creates a curated list of people and custom feeds to follow in order to find interesting content right out of the gate. Image Credits: Natalie ChristmanWhile Bluesky was initially kicked off as a project convened by Jack Dorsey in 2019 when he was CEO of Twitter, the social app has been an independent company since its inception in 2021. In December 2024, Peter Wang announced a $1 million fund, dubbed Skyseed, that will offer grants to those building on Bluesky’s open source AT Protocol.

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Pro-Russian disinformation makes its Bluesky debut. Disinformation similar to the pro-Russian "Matryoshka" campaign is emerging on Bluesky, using deepfakes and fake profiles to spread pro-Russian messages, prompting calls for more proactive action from the platform.