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What is rage-baiting and why is it profitable?

Called rage-baiting, making people angry with social media posts can be a business.

As Dr Brady observes: "There has been a spike in the build up to elections, because it's an effective way to mobilize your political group to potentially vote and take action.” He adds: “What we know from certain platforms like X is that politically extreme content is actually produced by a very small fraction of the user base, but algorithms can amplify it as if they were more of a majority.” Back in Winta Zesu’s New York City apartment, the conversation – which is taking place days before the US election - turns to politics.

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