Get the latest tech news
What is the point of Xbox?
Xbox has repeated the same terrible mistakes for over a decade. The reason is simple: its priorities are back-to-front.
Tango Gameworks, Microsoft's only Japan-based studio that was led, until earlier this year, by horror legend Shinji Mikami, made The Evil Within games and the critically acclaimed, BAFTA-winning breakout Hi-Fi Rush. It would be an all-in-one home entertainment device, which was actually quite a nice, interesting, forward-thinking idea (aside from the compulsory bundling-in of the expensive and wildly unpopular Kinect), but the perceived emphasis on non-gaming applications, next to PlayStation's laser targeting of traditional, blockbuster video games and more graphically powerful console, gave the impression Xbox hadn't prioritised its core audience. It came bundled with an aggressive user acquisition plan - at one point you could get three months of it for £1 - and a stated goal to "reach the more than three billion gamers worldwide," as Ben Decker, head of gaming services marketing at Xbox, told Eurogamer in 2021.
Or read this on Eurogamer
