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What Killed Innovation?
Over the past decade, interactive data visualization has gone from bold experimentation to polished, predictable formats. I’ve been reflecting on why—and after speaking with some of the best in the field, I have some theories. Here’s a look at what shaped the last 10 years and where we might be headed next.
At first, I thought I had gotten jaded (a decade in tech feels like forever and maybe I’m now just the old granny shaking my fist about the “good old days” 😂), but after talking to a few friends and mulling on it for a couple years, I now have some hypotheses on how we might have gotten here. So I’d like to thank everyone who kindly contributed: Nadieh Bremer, Giorgia Lupi, Federica Fragapane, Caitlin Ralph, Matt Daniels, RJ Andrews, Alberto Cairo, Eric William Lin, and Moritz Stefaner. Speaking of clients, Moritz notes that in economic downturns like the one we’ve been in, everybody tends to play it safe: “In an uncertain economy, clients—especially startups, nonprofits, or mid-sized firms—may cut creative budgets or prioritize ‘good enough’ solutions over innovative, artisanal visualizations.” Bespoke interactive graphics are often big and expensive to build, and their impact might be hard to measure.
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