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What Makes a Car Lovable? It's Not the Tech, It's the Cup Holders
Frustration with the size, location, and design of cup holders in new cars is on the rise—and it holds enormous influence on whether we buy a ride or not.
Power Initial Quality Study(labelled as a “key finding”, no less) concerned not annoyance with the lack of physical buttons, nor, amazingly, intrusive bongs from speed-warning systems, but a marked increase in “cup-holder frustration”. Even though center console real estate in today’s cars is at a premium—especially now that ever-bigger touchscreens have become seemingly essential in every self-respecting digital cockpit—America’s (and increasingly the Middle East and Australia's) big-drink culture dictates that automakers not scrimp on cup storage. They are banking on the move toward self-driving accelerating the expectation that, in the near future, unencumbered by the need to actually pilot cars we'll need even more places to store cups as drivers become passengers and get time to sit back and enjoy a thoroughly hydrated ride.
Or read this on Wired
