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What Salesforce’s $8B acquisition of Informatica means for enterprise data and AI
Industry analysts explain how Salesforce's $8 billion Informatica acquisition will transform enterprise data management and accelerate agentic AI adoption .
In his view, this acquisition strengthens Salesforce’s ability to do just that, laying the groundwork for next-generation data that can power intelligent, autonomous and personalized experiences at scale to support AI use cases. “A successful agent strategy depends on the integration of three domains: models, applications and data,” Kevin Petrie, vice president of research at BARC told VentureBeat. “To realize the full value of this acquisition, I believe Salesforce will need to give the Informatica unit sufficient autonomy to continue to provide and extend its broad data management capabilities to its existing customers.”
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