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What should a logo for NeXT look like? (1986)

Official site of graphic designer Paul Rand.

Furthermore, the use of a single identification device and a simple sans serif letter, designed to harmonize with almost any accompanying typeface, is essential for practical application. Whenever possible, double identification (name plus symbol) is best avoided.The brevity of the word NeXT and its containment within the framework of the cube obviates the need for such awkward devices. Kipped at a jaunty angle, it brims with the informality, friendliness, and spontaneity of a Christmas seal and the authority of a rubber stamp.Together with its lively, black silhouette it becomes a focal point difficult for the eyes to avoid.

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