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What to know about Delta’s use of AI to adjust ticket prices in real time
The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more.
And so you're talking about tens of millions of airline prices in real time, that they want to basically absorb enormous amount of data to make those changes, whereas maybe in the old days analyst with a pen and pencil and calculate trying to figure this out. And so can I maybe more quickly react in real time and absorb all this data faster, or can they see that, hey, there's a big spike in travel demand, let's change the prices now. Rogin is also the recipient of two Edward R. Murrow Awards from the Radio Television Digital News Association and has been a part of several teams nominated for an Emmy, including for her work covering the fall of ISIS in 2020, the Las Vegas mass shooting in 2017, the inauguration of President Barack Obama in 2014, and the 2010 midterm elections.
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