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What Went Wrong at Blizzard Entertainment | A multibillion-dollar success story quickly turned into a curse
A multibillion-dollar success story quickly turned into a curse.
The company’s bet paid off wildly with the release of WoW, an online game that had not just multiplayer matches but a persistent universe, allowing players to inhabit a vivid fantasy realm full of goblins and centaurs that existed whether or not they were playing. Rockstar, the company behind Grand Theft Auto, has not released a new entry in the series since 2013 largely due to the billions of dollars generated by the previous game and its online component, which have sold 200 million copies but demanded extensive resources. The independent makers of smash hits such as Hollow Knight and Stardew Valley have struggled to deliver successors in a timely fashion, undoubtedly at least in part because of the creative pressures of surpassing art that millions of people loved.
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