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What went wrong at Cruise, a pivot at Vroom and a home for Tesla’s Dojo supercomputer
TechCrunch Mobility is a weekly newsletter focused on the future of transportation. This week, read about Mercedes, Tesla, Cruise and more.
A lack of judgement, missteps by leadership, an “us versus them” relationship with regulators and a fixation on correcting the inaccurate media narrative that the Cruise AV, not the human-driven Nissan, had caused the accident were all contributing factors to the company’s problems. Finally, the 195-page also included in its appendix a heavily redacted report by Exponent that looked into the technical problems on October 2, specifically why the robotaxi initiated a pullover maneuver that then dragged the pedestrian who was trapped underneath. Yes, the company delivered a record 1.8 million EVs in 2023, but profits suffered (especially when looking at its operating income) due to its price cuts that squeezed margins as well as higher R&D expenses and the cost of bringing the Cybertruck into production.
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