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What's next for social media?


Start-up social media firms are looking to capitalise on dissatisfaction with the social media giants.

Jay Springett, a tech strategist and podcast host, joined the social media app Butterflies AI out of curiosity, and ended up staying for more than six months. Mr Springett's online persona developed over time, interacting with other artificial characters, and even went as far as to start its own Beanie Babies [a line of soft toys] collection. This can be summed up with Metcalfe's Law, explains Evan Prodromou, co-author and current editor of ActivityPub, another open social media architecture, which is behind popular platforms like Meta's Threads.

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