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What’s next for STIRR, the free streaming service Thinking Media just acquired
Broadcasting company Sinclair recently sold off its free, ad-supported streaming TV (FAST) service STIRR to Thinking Media, a startup that provides Broadcasting company Sinclair sold off its free, ad-supported streaming TV service, STIRR.
By June, STIRR will add categories such as travel and exploration, fitness and wellness, cooking, automotive, technology and innovation, fashion, home improvement and DIY, education, gaming, and news and opinion, among others. It’ll soon roll out to other smart TV platforms like Tizen, Amazon Fire, and Roku once “the transfer to those app store accounts from Sinclair Broadcast Group to Thinking Media is completed,” the company said. In addition to content, Thinking Media also plans to integrate its proprietary features into the platform, starting with “Key Video Moments,” which addresses second-screen behavior by turning mobile phones into a companion device.
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