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WhatsApp Introduces Ads in Its App


An anonymous reader shares a report: When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. No ads, no games and no gimmicks. For years, that is what WhatsApp's two billion users -- many of them in Brazil, India and other countries around the world -- got. They c...

An anonymous reader shares a report: When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. Jan Koum and Brian Acton, who founded WhatsApp in 2009, were committed to building a simple and quick way for friends and family to communicate with end-to-end encryption, a method of keeping texts, photos, videos and phone calls inaccessible by third parties. Since then, Mark Zuckerberg, the chief executive of Facebook, now Meta, has focused on WhatsApp's growth and user privacy while also melding the app into the company's other products, including Instagram and Messenger.

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