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WhatsApp now has 100 million monthly users in the US
Its popularity is on the rise, but for how much longer?
However, the company says it’s experienced “significant growth” in Southern states as well, with more than 10 million daily users in Texas. Since purchasing WhatsApp for $16 billion in 2014, Meta has put a lot of effort into making the app as popular in the US as it is internationally. RCS support will be coming to iOS 18 this fall, which means iPhone users won’t necessarily need to switch group chats over to WhatsApp — and Meta really needs to start rethinking its marketing strategy.
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