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WhatsApp Reaches 100 Million Monthly Users in the United States

WhatsApp this week reached a significant milestone of 100 million monthly active users in the United States, a market traditionally dominated by...

The achievement, announced in an official blog post, indicates a potential shift in the American messaging landscape, where WhatsApp has steadily gained ground despite the longstanding popularity of Apple's iMessage. In recent years Meta invested heavily in U.S. marketing campaigns, including high-visibility ad placements in Times Square and television spots emphasizing privacy and end-to-end encryption. However, WhatsApp's ability to offer a unified messaging experience across different devices apparently resonates with a significant portion of the American population, especially in major cities like Los Angeles, New York, Miami, and Seattle.

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