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WhatsApp to start showing more adverts in messaging app
People who link their WhatsApp account to Facebook or Instagram will see personalised ads.
Businesses with channels will be able to choose to promote ads in the Updates section to attract new followers, and also charge a subscription to access extra content. Social media expert Matt Navarra told the BBC that Meta is "laying the foundation for WhatsApp to finally become a monetisable platform at scale". "Meta's trying to turn WhatsApp into a platform without users realising it and if they move too fast or it starts to feel like another ad network, people might disengage or maybe worse, distrust the app."
Or read this on BBC News
