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WhatsApp will finally let you unsubscribe from business marketing spam

WhatsApp Business has grown to over 200 million monthly users over the past few years. That means there are tons of businesses sending messages to users —

Image Credits: WhatsAppBusinesses can send messages through WhatsApp’s API based on one of these four categories: marketing (offers, new products), utility (order updates, account balance), authentication (one-time passwords) and service (customer inquiries). For instance, you might want to receive purchase updates and authentication codes from an e-commerce site, but if you weren’t interested in marketing messages, you didn’t have the option to provide that feedback manually. In a conversation with TechCrunch in September on the sidelines of a WhatsApp Business event in India, Nikila Srinivasan, VP of product management for messaging monetization at Meta, hinted at this feature.

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