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When every phone alert sounds the same, Texans may miss the one that matters
A crisis communication expert says everyday notifications are weakening the impact of life-saving emergency alerts.
According to Jeannette Sutton, a professor at the University at Albany who researches crisis communication and emergency warnings, the growing number of notifications competing for people’s attention is weakening the impact of life-saving alerts. Alice Claiborne, who was celebrating the holiday with family along the river, told the Houston Chronicle her phone went off just after 1 a.m. She quickly went back to sleep, thinking the sudden noise came from an Amber Alert — which sounds the same as other warnings. But according to FEMA’s 2024 National Household Survey, only 32% of Americans said they signed up for local alerts last year, though Sutton notes that number can vary widely by community.
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