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When is tech not hype? Tulips, toilets, trains and tabs
Alex Moon is an Australian-British software engineer and artist based in the North East of England.
(It's important to say explicitly, right off the bat, that Schumpeter's "destruction" is not the same as Clayton Christensen's "disruption", which we will have cause to talk about in future posts.) In 1997, the first tabbed browser appeared on the scene: SimulBrowser, later known as NetCaptor, would find a niche market among power users, but its widespread adoption was hindered by its reliance on IE's Trident engine, with all its flaws. It wasn't until Firefox's free and open source alternative landed - accompanied by a very aggressive and high visibility marketing campaign (something Opera never bothered with) - that users made the switch en masse.
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