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Where gut health meets hypergrowth with Ben Goodwin from Olipop
This episode focuses on the founding story of prebiotic soda startup Olipop and how its achieved strong growth early on.
This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda space after working in kombucha and discovering the positive impacts of paying attention to microbiome health. How he balances being a CEO and still formulating all the new Olipop flavors himself What it has been like fundraising for a riskier, and very saturated, consumer category like beverage The company’s growth and how it has been able to secure a sizeable penetration in retail stores already
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