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Where Have All the Chief Metaverse Officers Gone?
The captains of industry that were going to pilot us through new virtual worlds are still around. They're just going by a new name.
“We’re now at a much more sensible place, where you’ve got individuals [and] companies … who are very serious about what they’re doing.” When asked how buying real estate in The Sandbox aligned with Gucci’s broader goals as a brand, he responded with quasi-mystical language: “The metaverse is an opportunity to embrace the digital self.” Second Life founder Philip Rosedale says companies falsely believed that these virtual worlds would attract a representative sample of their target audiences, when current open-world online games like Fortnite and Roblox are being played overwhelmingly by kids. Perhaps finally realizing that, like the poor folks in Decentraland (and possibly Apple's Vision Pro team), no one wants to live inside a computer, Zuckerberg seems to have performed a kind of marketing sleight-of-hand, repositioning the metaverse from a fully immersive, virtual experience to one that can be accessed through the company’s AR-powered smart glasses.
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