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Where Have All the Chief Metaverse Officers Gone?
Wired: Last spring, At an event in New York City, Robert Triefus, then Gucci's CEO of Vault -- the brand's virtual marketplace -- argued the recent deflation in hype around the metaverse was just a brief hiccup. "I see it more as a correction," he told the crowd. "We're now at a much more sensible p...
Wired: Last spring, At an event in New York City, Robert Triefus, then Gucci's CEO of Vault -- the brand's virtual marketplace -- argued the recent deflation in hype around the metaverse was just a brief hiccup. When asked how buying real estate in The Sandbox aligned with Gucci's broader goals as a brand, he responded with quasi-mystical language: "The metaverse is an opportunity to embrace the digital self." While the actual titles varied, their main role seemed to involve helping their respective brands devise new strategies with then-buzzy technologies such as NFTs and crypto.
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