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Where to find ideas
A no-BS guide for new startups, new products, new GTM approaches, and new features
The academic who hasn’t built anything, yet feels comfortable telling you to use their complicated startup framework to find and validate ideas. They are the kind of thing that sound right, that make sense, that take up time on your calendar, that give you the illusion of progress. And yet: We are told to postpone this pesky reality by pursuing something called a design partner- a phrase that instantly causes potential customers to stop considering their actual priorities and options, and instead think, “this is a fun way to pretend I’m a startup person without risking anything!”
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