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Which colours dominate movie posters and why?
I analysed 58,687 movie posters from the past century to see which colours dominate, how their use has shifted over time and what each hue signals to audiences.
At the other end of the spectrum, neon, toxic and night-vision greens define pockets of horror, sci-fi and thrillers (think slime, radiation, code, alien glow), and often paired with black or cyan for maximum unease. Creature features and swampy survival stories lean into murky greens for jungle menace, while in crime and mystery it turns olive or desaturated, signalling moral rot or sickness. Certain period pieces and auteur films such as Marie Antoinette or The Grand Budapest Hotel use muted rose tones to add nostalgia, whimsy and ironic prettiness.
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