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While TikTok Buys Ads on YouTube, YouTube is Buying Ads on TikTok

I just saw an ad for TikTok on a YouTube video. But at the same time YouTube is running ads on TikTok, reports Bloomberg, targeting TikTok content creators in "an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok's uncertain future." One of YouTube's ads eve...

One of YouTube's ads even received over a thousand likes, with Bloomberg calling it that TikTok "is willing to accept ad dollars from one of its fiercest competitors promoting a message aimed at undercutting its business." YouTube is the latest TikTok competitor to try to capitalize on the app's looming US ban, which could go into effect in early April. It has blocked TikTok from its Google Play store since the divest-or-ban law went into effect January 19.

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