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Whistleblower Alleges Meta Artificially Boosted Shops Ads Performance
An anonymous reader quotes a report from Adweek: Meta wanted advertisers to believe its ecommerce ad product, Shops ads, was outperforming the competition, per a whistleblower complaint filed in a U.K. court. The former employee alleges the social media giant artificially inflated return on ad spend...
The complaint, viewed by ADWEEK, was filed with the London Central Employment Tribunal on Wednesday (August 20) by Samujjal Purkayastha, a former product manager on Meta's Shops ads team. "In addition to the ROAS performance metric being overstated by nearly a fifth, it meant that, rather than having exceeded our primary target, the Shops Ads team had in fact missed it once the figure was reduced to take account of the artificial inflation." A Meta spokesperson told ADWEEK the company is "actively defending these proceedings," adding that "allegations related to the integrity of our advertising practices are without merit and we have full confidence in our performance review processes."
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