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White House unveils Cyber Trust Mark program for consumer devices
The label is designed to help consumers make more cybersecure choices when they pick products off the shelf.
The White House on Tuesday launched a labeling scheme for internet of things devices that would inform consumers that applicable household products meet certain government-vetted cybersecurity standards. Major companies like Amazon and Best Buy will help educate consumers on where to find the label on devices, Deputy National Security Director for Cybersecurity and Emerging Technology Anne Neuberger told reporters Tuesday. Neuberger is also set to make an appearance alongside FCC Chairwoman Jessica Rosenworcel at CES 2025 in Las Vegas to discuss the mark on Thursday.
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