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Who exactly is YouTube’s multicam Coachella stream for?
YouTube is hyping its exclusive Coachella streaming coverage starting next week. The headlining feature is the platform’s multiview experience for the two-weekend festival. Our question from this announcement is, who needs that?
No problem, multiview will have you and your friends covered to catch both sets at the same time via the YouTube app on TV at no additional cost.” But music, even when played live with all the light shows, fog machines and dancing accompanying it, is still an auditory experience first and foremost. It sounds like a solution looking for a problem — YouTube applying its existing tech (which, to be fair, works very well with sports) to a music festival.
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