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Who needs a sneaker bot when AI can hallucinate a win for you?


AI tried to take launch results into their own... hands? And it caused some heartbreak.

Sneaker fans are a passionate bunch, and online launches often trigger the full range of human emotions - to put it mildly! We operate in a space where people sometimes troll for fun – or profit, like the time someone tried to pretend they’d won 750 pairs of the Nike/Tiffany Air Force 1 1837 to pump a cookgroup. You know that the issue is affecting thousands of users, but the offending phrase doesn’t appear anywhere in EQL’s codebase, aside from some very old launches several years ago.

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