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Who needs free shipping? Delivery startup Ingrid banks $23M to provide a viable alternative
Ingrid -- a startup out of Stockholm, Sweden, not this writer (unfortunately) -- has raised €21 million, or just under $23 million, to fuel the growth of
By way of an API, its services are integrated into a retailer’s purchasing flow, so that buyers can get a more accurate, and earlier idea of shipment pricing to avoid check-out shock and subsequent cart abandonment. It was a more random decision: Zaleski and his co-founder Anders Ekman (chief business development officer) wanted a relatable and positive name that would resonate in its first markets, in the Nordics; and that it could export but keep some of its Scandinavian ethos in the future branding. Turning back to Ingrid the startup, the company’s basic understanding is that for any retailer that is not Amazon, fulfilment and logistics are not the core of what they do, and for those whose speciality is delivery, they are not experts in e-commerce, so providing a service that can stitch these together better will be useful to both.
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