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Why 'free' proprietary software will always end in tears


Nearly every day, my kids come home from school and go on about some new app or game they and their mates are excited about.

My fellow leader, a die-hard Apple fan, said "hey, my kid's football (soccer for you North Americans) team uses this app called Heja to coordinate practices and stuff. It has a hip website, with almost unbearably cool founders and happy looking developers and marketing people - it even has an 'onboarding team' and 'experientialists' whose job it is to make joining Heja an unmitigated joy. Note that proprietary software developers - who exert total control over their software- have a myriad of ways to subtly enshittify your experience of their 'free tier' and badger you into buying the premium version.

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