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Why AI Search Blew Up in Google’s Face
The search giant advised us to eat glue and rocks and maybe even try walking off a cliff. The gaffes are part of a much bigger story.
As other tech companies follow Google’s lead — and as corporate America turns millions of vague meetings about AI into concrete plans — we can all expect to eat a little bit of glue. The content Google serves to its users is created (mostly) by people, who are unreliable, disagree with one another, and publish things online for millions of different reasons: to inform; to persuade; to mislead; to make money; to be funny; to be cruel; to pass time. There are echoes, here, of the run-up to self-driving cars, in which legitimately massive leaps forward in software and hardware capability made it possible to automate a wide range of driving tasks, leading to an industry consensus by the mid-2010s that autonomous vehicles were just around the corner and would be ubiquitous by the early 2020s.
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