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Why Apple TV Beats Roku and Fire TV for Privacy Protection
The Apple TV is much more private than competing streaming hardware, offering users a rare refuge from the pervasive tracking that defines most smart...
The main difference is said to be Apple's approach to automatic content recognition (ACR), the invasive tracking technology that monitors viewing habits on nearly every smart TV and streaming device. In contrast, most competing devices bury these privacy controls deep in settings menus, making them difficult for average users to find and adjust. The tvOS operating system doesn't have integrated advertising, unlike Roku OS and LG's webOS, which display ads on home screens and screensavers.
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